Which of the following statements is true when processing effort is low?
A) Consumers process information deeply.
B) Consumer attitudes are highly resistant to attacks.
C) Consumer attitudes are not based on strong beliefs.
D) Consumers do not develop counterarguments.
E) Consumer beliefs can be successfully changed.

Question

Quizplus · Accepted Answer

When processing effort is low, consumers tend to use heuristics or mental shortcuts to make decisions. They may rely on simple cues or superficial information, rather than processing information deeply or forming strong attitudes based on beliefs. Therefore, consumer attitudes are not based on strong beliefs, and are more easily influenced or changed.

Which of the Following Statements Is True When Processing Effort