When consumers aid their judgments by inferring that brands with more frequent ads are high in quality, they are forming _____, which are simple rules of thumb that are easy to invoke and require little thought.
A) support arguments
B) persuasive arguments
C) attributions
D) counterarguments
E) heuristics

Question

Quizplus · Accepted Answer

The description of simple rules of thumb that require little thought and aid judgments aligns with the concept of heuristics. The scenario presented in the question describes a specific type of heuristic, known as the frequency heuristic, where consumers assume that brands with more frequent ads are of higher quality.

When Consumers Aid Their Judgments by Inferring That Brands with More