Scratch-and-sniff print ads are an example of attempts by marketers to _____ consumers.
A) increase the support arguments of
B) increase the situational involvement of
C) decrease the processing efforts by
D) decrease the influential effects of
E) generate more complex category-based processing in

Question

Quizplus · Accepted Answer

Scratch-and-sniff print ads are designed to increase situational involvement, which refers to the level of interest or involvement a consumer has in a particular product or situation. By incorporating an interactive element into the ad, consumers are more likely to engage with the product and develop a stronger level of involvement.

Scratch-And-Sniff Print Ads Are an Example of Attempts by Marketers