
Consumers can form simple beliefs based on _____ for an endorsement.
A) discredits
B) judgments
C) heuristics
D) attributions
E) arguments
Correct Answer:
Verified
Q23: An ad for Windrose Energy Drinks shows
Q24: Jon repeatedly watches an ad for BoNmarts,
Q25: In a mystery ad, the brand is:
A)
Q26: Marketers at Raindew Cookies decide to change
Q27: Steve watches an ad for a brand
Q29: Consumers use _ when they form beliefs
Q30: When consumers believe a statement simply because
Q31: In low-processing situations, a simple message is
Q32: When consumers are less knowledgeable about a
Q33: Scratch-and-sniff print ads are an example of
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