Jenny, a frequent jogger, sees a television ad for sports shoes that features a famous marathon runner. Viewing the ad makes her think "This must be a good product if he is endorsing it because he has won many marathons." In this scenario, Jenny is:
A) being a persuasive ad viewer and a critical judge of the product.
B) using memorable sources that help encode associations about the product.
C) using credible sources to make an inference about the product.
D) being attracted by having her attention levels raised.
E) focusing on the central arguments in her persuasion.

Question

Quizplus · Accepted Answer

Jenny is using a well-known and successful athlete as a source of credibility for the product, which helps her make an inference about the quality of the shoes. This is an example of using credible sources in persuasion.

Jenny, a Frequent Jogger, Sees a Television Ad for Sports