In the context of moods that ads evoke in consumers, _____ refers to feelings of warmth, tenderness, and caring.
A) a deactivation thought
B) social affection
C) body feedback
D) an upbeat activation
E) a variance action

Question

Quizplus · Accepted Answer

Social affection is the term used to describe the mood evoked in consumers by ads that make them feel warm, tender, and cared for. This mood is often associated with social bonding and close relationships, leading consumers to feel more connected to the brand or product being advertised.

In the Context of Moods That Ads Evoke in Consumers