Which of the following is possible if humor is not tied or related to the offering?
A) Consumers will develop a negative affect toward the brand.
B) There will be a rise in high-involvement offerings.
C) Consumers will restrict themselves from watching witty and humorous ads.
D) There will be an increase in counterarguments related to the brand.
E) Consumers will only pay attention to the humor and ignore the brand.

Question

Quizplus · Accepted Answer

If humor is not tied or related to the offering, consumers may only pay attention to the humor and ignore the brand, resulting in a significant decrease in message recall and brand recognition. Therefore, E is the best choice. The other options are less likely to happen or have no direct relationship with the absence of humor in an ad.

Which of the Following Is Possible If Humor Is Not