The mere exposure effect results in:
A) an increased understanding of the cognitions in an argument.
B) raised attention levels toward the message.
C) familiarity leading to liking the object.
D) an increased number of associations attached to the schema.
E) attachment of several favorable associations to the schema.

Question

Quizplus · Accepted Answer

The mere exposure effect is when individuals develop feelings of liking or preference for stimuli that they are exposed to repeatedly. This leads to familiarity, which can lead to an increased affinity for the object. Therefore, the correct answer is C, familiarity leading to liking the object.

The Mere Exposure Effect Results In