Which of the following statements is true when a company repetitively plays the same message?
A) It makes claims unbelievable.
B) It diminishes brand awareness.
C) It makes the brand name familiar.
D) It decreases consumers' recalling effort through passive learning.
E) It decreases consumers' confidence in the brand.

Question

Quizplus · Accepted Answer

Repetitively playing the same message increases the chances of consumers remembering the brand name and becoming familiar with it. This can improve brand recognition and recall, ultimately leading to increased brand awareness and potentially increased sales.

Which of the Following Statements Is True When a Company