In the context of attitudes toward ads, which of the following statements is true of consumers in a good mood?
A) They pay attention to negative information about their preferred brands.
B) They tend to pay attention to information about competitors.
C) They like a brand extension that is moderately similar to the parent product.
D) They tend to ignore seeing relationships among brands.
E) They avoid having tentative preferences for a single brand.

Question

Quizplus · Accepted Answer

Consumers in a good mood tend to have a positive outlook, which may increase their openness to new experiences and willingness to take risks. This makes them more likely to accept a brand extension that is moderately similar to the parent product rather than an entirely new or different product. Research has shown that a moderate similarity between the parent product and the new product is more appealing to consumers in a good mood.

In the Context of Attitudes Toward Ads, Which of the Following