A research study suggests that consumers' _____ may be the best indicator of advertising effectiveness.
A) recalling ability of the ad
B) recognition of the brand in the ad
C) need to purchase a product in the ad
D) attitude toward the ad
E) ad comprehension

Question

Quizplus · Accepted Answer

The attitude toward the ad can determine the consumer's feelings about the product or brand being advertised, which can ultimately influence their purchasing behavior. If a consumer has a positive attitude toward an ad, they may be more likely to remember and recognize the brand, and even make a purchase. Therefore, measuring consumers' attitudes toward the ad can be a valuable indicator of advertising effectiveness.

A Research Study Suggests That Consumers' _____ May Be the Best