According to research, conditioning is most likely to occur when:
A) the conditioned stimuli-unconditioned stimuli link is relatively novel or unknown.
B) the consumer is unaware of the link between the conditioned and unconditioned stimuli.
C) the unconditioned stimulus precedes the conditioned stimulus.
D) the conditioned stimulus is inconsistently paired with the unconditioned stimulus.
E) central issues or arguments are presented in the conditioning.

Question

Quizplus · Accepted Answer

Conditioning is most effective when the association between the conditioned stimulus (CS) and the unconditioned stimulus (US) is new or novel to the subject, as this makes the formation of the association more likely to be noticed and learned.

According to Research, Conditioning Is Most Likely to Occur When