SEVA (surgency, elation, vigor, and activation) is a category of affective response which:
A) is present when the communication puts a consumer in a sad mood.
B) includes soothing or relaxing responses.
C) is a feeling of warmth, tenderness, and caring.
D) includes quiet or pleasant responses.
E) is present when the communication puts a consumer in an upbeat mood.

Question

Quizplus · Accepted Answer

SEVA is a category of affective response that includes feelings of surgency (energy), elation (happiness), vigor (enthusiasm), and activation (excitement). Therefore, it is present when the communication puts a consumer in an upbeat mood. Option E is the only answer that reflects this definition.

SEVA (Surgency, Elation, Vigor, and Activation) Is a Category of Affective