One way that consumers can make simple estimations or judgments is to make comparisons with a lesser known store-brand product.
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Q13: Consumers use the same type of choice
Q14: Representativeness and availability are two major types
Q15: Consumers seek variety for two major reasons:
Q16: Consumers are not guided by feelings when
Q17: Judith recently moved to a new town
Q19: Deal-prone consumers are often brand loyal.
Q20: Consumers engage in price-related tactics by simplifying
Q21: Which of the following is a choice
Q22: Operant conditioning views behavior as being influenced
Q23: In common, repeat-purchase situations, choice tactics allow
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