Consumers engage in price-related tactics by simplifying decision heuristics that are based on price.

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Consumers often use price as a heuristic or mental shortcut when making purchase decisions. This involves simplifying the decision-making process by choosing the option that is perceived to offer the best value for the price. Examples of price-related tactics include seeking out discounts, comparing prices across different brands and products, and setting mental price thresholds for different types of purchases.

Consumers Engage in Price-Related Tactics by Simplifying Decision Heuristics That