In the context of low-effort decision-making, which of the following is true of consumers?
A) High-effort purchases are the most frequent type of decisions that consumers make in everyday life.
B) Consumers cannot process in both a cognitive and an affective manner.
C) Consumers with a low need for cognition are not susceptible to the influence of a negatively framed message.
D) Decisions made by consumers are based on how they think and not how they feel.
E) Consumers can base a decision solely on how they feel rather than on what they think.

Question

Quizplus · Accepted Answer

In low-effort decision-making, consumers often rely on their affective responses and emotions rather than their cognitive processing. Therefore, consumers can base their decisions solely on how they feel rather than what they think. This is known as affect-based decision-making. Choice A is incorrect because low-effort purchases are the most frequent type of decision-making that consumers make in everyday life. Choice B is incorrect because consumers can process information in both a cognitive and affective manner. Choice C is incorrect because consumers with a low need for cognition may still be influenced by a negatively framed message. Choice D is incorrect because decisions made by consumers are often based on both cognitive and affective processes.

In the Context of Low-Effort Decision-Making, Which of the Following