In common, repeat-purchase situations, choice tactics allow consumers to:
A) memorize tasks through scripts.
B) increase motivation, ability, and opportunity.
C) decrease motivation, ability, and opportunity.
D) use base-rate information.
E) make quick, effortless decisions.

Question

Quizplus · Accepted Answer

Choice tactics help consumers make quick, effortless decisions by simplifying the decision-making process in repeat-purchase situations.

In Common, Repeat-Purchase Situations, Choice Tactics Allow Consumers To