Ian purchased an Icewall refrigerator that regularly broke down. So, when his friend Susan asked him to recommend a good refrigerator for her new home, Ian said, "You can buy any refrigerator other than an Icewall refrigerator because I had a bad experience with it." This bias of judgement is an example of the _____.
A) accessibility model
B) attribute recall heuristic
C) availability heuristic
D) judgment-encoding process
E) cognition-recall process

Question

Quizplus · Accepted Answer

This bias of judgement is an example of the availability heuristic, as Ian's decision is influenced by his recent experience with the Icewall refrigerator. He is making a judgement based on the most readily available information he has, which in this case is his negative experience with the brand.

Ian Purchased an Icewall Refrigerator That Regularly Broke Down