John really did not think much about Wind Out breath mints until he bought a pack and realized how strong they were. He instantly liked them and decided to buy all the available flavors of the mint. This is an example of how:
A) a purchase will be reinforced from a feeling of satisfaction.
B) advertising has a strong effect on purchases.
C) word-of-mouth information has a strong effect on purchases.
D) repetition has little effect on decision making.
E) processing of information about attributes can affect purchases.

Question

Quizplus · Accepted Answer

This scenario demonstrates that the feeling of satisfaction from the purchase of the Wind Out breath mints reinforces the decision to buy more. The person enjoyed the product and was motivated to continue making purchases based on their positive experience.

John Really Did Not Think Much About Wind Out Breath