Judy sees a new shoe store near her school. Though she is initially reluctant to shop there, she decides to take a look anyway. She finds several shoes that she really likes and buys a pair. When Judy wears them to school the next day, her friends compliment her on the shoes. In the context of operant conditioning, this is an example of:
A) a price-related process.
B) positive reinforcement.
C) affect referral.
D) the punishment effect.
E) a conditional approval.

Question

Quizplus · Accepted Answer

Positive reinforcement occurs when a behavior is followed by a pleasurable consequence, which increases the likelihood of the behavior being repeated in the future. In this case, Judy's purchase of the shoes was followed by the positive consequence of receiving compliments from her friends, which reinforced her behavior of shopping at the new shoe store.

Judy Sees a New Shoe Store near Her School