SummerCool, a popular soft drinks manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, Summer cool used _____ to capture consumers.
A) habit
B) multibrand loyalty
C) price
D) additive differentiation
E) brand relevance

Question

Quizplus · Accepted Answer

SummerCool used the consumers' habit of buying their soft drinks from convenience stores and supermarkets to capture them. By installing their vending machines throughout the country, they made it more convenient for consumers to purchase their products, thereby reinforcing their existing buying habits.

SummerCool, a Popular Soft Drinks Manufacturer in Sparanthia, Installed Vending