Judgments based on the availability heuristic are biased because consumers tend to ignore:
A) representativeness.
B) hierarchies of effect.
C) misunderstandings.
D) base-rate information.
E) profound thinking.

Question

Quizplus · Accepted Answer

The availability heuristic is the tendency for people to rely on easily accessible or recent information when making judgments. This means that base-rate information, which refers to general statistics or probabilities, is often ignored. Therefore, the best choice is D because consumers tend to ignore base-rate information. The other options (representativeness, hierarchies of effect, misunderstandings, profound thinking) are less relevant to the availability heuristic.

Judgments Based on the Availability Heuristic Are Biased Because Consumers