Consumers engage in thinking, which leads to feelings, which result in behaving, a progression known as the _____.
A) law of numbers
B) progressive system
C) hierarchy of effects
D) flowing structure
E) sequential system

Question

Quizplus · Accepted Answer

The progression of thinking, feelings, and behavior is known as the hierarchy of effects. This model suggests that consumers first develop awareness and knowledge of a product or service, then develop more positive attitudes and feelings towards it, and finally take action by making a purchase or engaging in other behaviors related to the product.

Consumers Engage in Thinking, Which Leads to Feelings, Which Result