A consumer may have a bad experience with a product or service and decide not to purchase it again. In operant conditioning terms, this is known as:
A) a utilitarian reaction.
B) punishment.
C) compliance.
D) a hedonic purchase.
E) a null response.
Correct Answer:
Verified
Q38: Consumers engage in thinking, which leads to
Q39: Word-of-mouth communication is powerful because we tend
Q40: Harry recently purchased a new store-brand laundry
Q41: Which of the following is true of
Q42: Getting consumers to acquire or use an
Q44: In the context of brand selection, decision-making
Q45: _ may lead consumers to reevaluate the
Q46: Price-related tactics are more likely to be
Q47: A company decided to move all its
Q48: Li is a doctor. She works in
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents