Li is a doctor. She works in a hospital and has her own private practice. Li uses different phones when she is at the hospital and when she is at home, and both of these phones are from different brands. She switches to the newest version of each phone every year. Li is _____.
A) multibrand loyal
B) a habitual buyer
C) operant conditioned
D) a repeated-brand purchaser
E) a market maven

Question

Quizplus · Accepted Answer

Li is using phones from different brands for different purposes, indicating she is multibrand loyal. She is not a habitual buyer or operant conditioned, as she actively chooses to switch to the newest version of each phone every year. She is also not a repeated-brand purchaser since she uses different brands. Market maven refers to someone who provides information and advice to others in the market, which is not applicable in this scenario.

Li Is a Doctor