In the context of low-effort thought-based decision-making, shaping involves:
A) taking consumers through a series of successive steps to lead them to a desired response.
B) selling all products at premium prices, leading to only the high-income group consumers purchasing them.
C) focusing consumer attention on processing negative attributes of competing brands.
D) the strengthening of brand associations.
E) utilizing the law of small numbers to form evaluations.

Question

Quizplus · Accepted Answer

Shaping involves taking consumers through a series of successive steps to lead them to a desired response. This could be achieved through various techniques such as offering a small incentive to entice the consumer to take that first step, then gradually increasing the incentive until the desired response is achieved.

In the Context of Low-Effort Thought-Based Decision-Making, Shaping Involves