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Brand Loyalty Is

Question 57

Multiple Choice
Brand loyalty is:
A) the optimization of consumer utility through brand image.
B) the repeat purchase of a brand because of habit.
C) a reduction of cognitive processes through low-effort brand retrieval.
D) a commitment to two or more brands that consumers purchase repeatedly.
E) the repeat purchase of a brand because of a conscious evaluation.

Brand loyalty is:


A) the optimization of consumer utility through brand image.
B) the repeat purchase of a brand because of habit.
C) a reduction of cognitive processes through low-effort brand retrieval.
D) a commitment to two or more brands that consumers purchase repeatedly.
E) the repeat purchase of a brand because of a conscious evaluation.

Correct Answer:

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