_____ is the most effortless type of consumer decision-making, and is characterized by little or no information seeking.
A) Performance processing
B) Reactance
C) Habit
D) Emotional processing
E) Satisfice

Question

Quizplus · Accepted Answer

Habit is the most effortless type of consumer decision-making, as it involves automatic, routine responses. Consumers do not actively seek out information or consider alternatives, as they have established a habitual pattern of behavior.

_____ Is the Most Effortless Type of Consumer Decision-Making, and Is