A principal objective of marketing strategy should be to increase the likelihood of _____ through offering quality.
A) elaboration
B) negative affect
C) cognitive effort
D) reinforcement
E) satisfaction

Question

Quizplus · Accepted Answer

The primary goal of marketing strategy is to satisfy customers. By providing quality products or services, a company can increase the likelihood that customers will be pleased with their purchase and become loyal patrons. Therefore, the best choice is E, satisfaction.

A Principal Objective of Marketing Strategy Should Be to Increase