An out-of-stock condition could force consumers to break a habit because:
A) of a positive brand impression on them.
B) they forget about the brand message.
C) they are able to process fewer brand associations.
D) they are resistant to switching brands.
E) of a lack of affective processing in them.

Question

Quizplus · Accepted Answer

When consumers are loyal to a particular brand, they may resist switching to another brand. However, an out-of-stock situation will force them to consider alternative options, thereby breaking their habit of buying the same product.

An Out-Of-Stock Condition Could Force Consumers to Break a Habit