_____ increases the probability that we will purchase the same brand again.
A) Reinforcement
B) Punishment
C) Compliance
D) Reactance
E) Commitment

Question

Quizplus · Accepted Answer

Reinforcement refers to any action that increases the likelihood of a particular behavior being repeated. In the context of brand loyalty, reinforcement could occur through positive experiences with a brand, such as good customer service or high-quality products. These positive experiences make it more likely that a consumer will choose to purchase the same brand again in the future. Punishment, on the other hand, refers to actions that decrease the likelihood of a behavior being repeated, and is therefore not relevant to brand loyalty. Compliance refers to following rules or regulations, while reactance refers to the discomfort or frustration that can occur when one's freedom or autonomy is threatened. While these concepts may be relevant to some aspects of consumer behavior, they are not directly related to brand loyalty. Commitment, while important for brand loyalty, does not necessarily increase the probability of purchasing the same brand again - it simply means that a consumer has a strong emotional attachment or loyalty to a particular brand.

_____ Increases the Probability That We Will Purchase the Same