_____ may lead consumers to reevaluate the choice tactic and use a different tactic for the next purchase.
A) Incidental learning
B) Satisfice
C) Punishment
D) Passive learning
E) Schematic learning

Question

Quizplus · Accepted Answer

Punishment can cause consumers to change their decision-making tactic and choose a different one for their next purchase. Punishment occurs when a negative outcome results from a particular behavior, such as receiving a defective product after choosing a certain brand. This can lead consumers to avoid that brand and use a different decision-making tactic in the future.

_____ May Lead Consumers to Reevaluate the Choice Tactic and Use