A company decided to move all its products to the end of every aisle in a supermarket. Over a period of time, the company observed that the sale of its products increased exponentially. This is an example of marketers attempting to:
A) shape buyers' habits.
B) capture the habitual buyer's attention.
C) reinforce purchasing behavior.
D) punish incorrect purchase behavior.
E) utilize the strength of brand associations to promote products.

Question

A company decided to move all its products to the end of every aisle in a supermarket. Over a period of time, the company observed that the sale of its products increased exponentially. This is an example of marketers attempting to:​
A) shape buyers' habits.
B) capture the habitual buyer's attention.
C) reinforce purchasing behavior.
D) punish incorrect purchase behavior.
E) utilize the strength of brand associations to promote products.

Quizplus · Accepted Answer

Placing products at the end of aisles captures the attention of habitual buyers who may not have initially intended to purchase those products, leading to increased sales.

A Company Decided to Move All Its Products to the End