Getting consumers to acquire or use an offering repeatedly is important because repeat purchases:
A) encourage the consumers to purchase competitors' products.
B) overcome availability bias.
C) lead to strong preference for alternative brands.
D) cause consumers to break their buying habits.
E) lead to profitability.

Question

Quizplus · Accepted Answer

Repeat purchases lead to profitability because it is typically more expensive to acquire a new customer than to retain an existing one. Additionally, repeat purchases can lead to positive word-of-mouth and increased customer loyalty, further contributing to a company's profitability.

Getting Consumers to Acquire or Use an Offering Repeatedly Is