Which of the following is true of brand-loyal customers?
A) They switch brands as soon as they receive discount coupons for other brand products.
B) They only make purchases during special promotions such as contests and sweepstakes.
C) They are enticed by frequency programs from any brands that reward them with free products.
D) They are committed to multiple brands for the same product.
E) They are strongly committed to one brand and do not switch to another one easily.

Question

Quizplus · Accepted Answer

Brand-loyal customers are strongly committed to one specific brand and are less likely to switch to another brand easily.

Which of the Following Is True of Brand-Loyal Customers