_____ form a solid base on which companies can build brand profitability.
A) Brand-loyal consumers
B) Brand-averse consumers
C) Multibrand loyal consumers
D) Market mavens
E) Price purveyors

Question

Quizplus · Accepted Answer

Brand-loyal consumers provide a reliable and consistent customer base for a company, as they repeatedly purchase the same brand and are less likely to switch to a competitor. This leads to increased sales and profitability for the company.

_____ Form a Solid Base on Which Companies Can Build