Zone of acceptance refers to consumers':
A) choices of the first acceptable alternative.
B) acceptable range of prices for any purchase situation.
C) complex feelings of satisfaction.
D) satisfaction with the level of quality.
E) satisfaction when making a low-effort decision.

Question

Quizplus · Accepted Answer

The zone of acceptance refers to the range of prices that consumers consider acceptable for a purchase, beyond which they would not consider buying the product.

Zone of Acceptance Refers to Consumers