Marketers can attempt to overcome the availability bias by providing consumers with _____ about the general population.
A) biased information
B) accessibility information
C) affect information
D) base-rate information
E) controversial information

Question

Quizplus · Accepted Answer

The availability bias is the tendency for people to rely too heavily on readily available information, often leading them to incorrect judgments or decisions. Marketers can overcome this bias by providing consumers with base-rate information about the general population, which is less subject to the availability bias. Base-rate information refers to statistical information about the frequency of events or characteristics in a population, which can help consumers make more informed decisions.

Marketers Can Attempt to Overcome the Availability Bias by Providing