Jane and her friends went out for ice cream one day. All her friends bought CreamFreeze ice cream, but Jane bought FreezyDelight ice cream. When her friends asked her why she prefers FreezyDelight ice cream over CreamFreeze ice cream, she said, "I like the brand, so I bought it." In this scenario, Jane's response is an example of _____.
A) conjunctive
B) affect
C) normative
D) variety seeking
E) performance

Question

Quizplus · Accepted Answer

Jane's preference for FreezyDelight ice cream based on her liking of the brand is an example of an affect-based decision, where choices are made based on feelings or emotions associated with the product.

Jane and Her Friends Went Out for Ice Cream One