Jason, a new salesperson at a shoe store, followed the customers around the store. He kept talking to them about all the products in the store even after a significant number of customers asked him to leave them alone. Ultimately, most of the customers left and went to the adjacent shoe store. The customers' reaction in this case is an example of:

Question

Quizplus · Accepted Answer

The customers' reaction of leaving the store and going to another shoe store after being followed and pestered by the salesperson is an example of reactance. Reactance is a psychological phenomenon where people feel like their freedom or autonomy is being threatened, and they react by asserting their independence by doing the opposite of what is expected of them. In this case, the customers felt like their decision-making was being influenced by the salesperson's behavior, so they went to another store to exercise their freedom of choice.

Jason, a New Salesperson at a Shoe Store, Followed the Customers