Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.
A) neural networks
B) SPSS
C) PRIZM
D) Latent Class Analysis
E) precision marketing

Question

Quizplus · Accepted Answer

PRIZM is a segmentation system specifically designed to classify neighborhoods into clusters based on demographic and consumer behavior similarities.

Segmentation Systems Such as _____ Group Areas and Neighborhoods into More