Multicultural marketing is the use of strategies that:
A) simultaneously appeal to a variety of societies.
B) target each subculture with a different marketing campaign.
C) globalize marketing, assuming that there are no cultural differences.
D) cluster groups across national boundaries.
E) address a culture's resistance to change.

Question

Quizplus · Accepted Answer

Multicultural marketing involves creating strategies that appeal to diverse cultural groups within a society, recognizing and addressing their unique preferences and needs.

Multicultural Marketing Is the Use of Strategies That