Important cultural influences on consumption patterns are the consumer's level of acculturation and:
A) intensity of ethnic identification.
B) social class.
C) amount of disposable income.
D) their trait of competitiveness.
E) household influences.

Question

Quizplus · Accepted Answer

Acculturation and the intensity of ethnic identification are closely related, as both deal with how individuals relate to their cultural backgrounds and how these backgrounds influence their consumption patterns. Ethnic identification can significantly affect preferences, brand loyalty, and purchasing behaviors, making it a key cultural influence alongside acculturation.

Important Cultural Influences on Consumption Patterns Are the Consumer's Level