Celia, who is a college student, has always thought of herself as an environmental activist.Recently, she "inherited" a gas-guzzling car from her parents, which she has been driving around campus.To reduce the cognitive dissonance that she feels from these clashing images of herself, the environmental activist and the gas-guzzling car owner, she might say that her "schedule has become too hectic to spend time biking or riding the bus, and besides it has become too expensive to ride the bus," which illustrates the strategy of

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Celia is reducing the amount of her perceived choice by justifying her use of the car due to her hectic schedule and the expense of alternative transportation, thus alleviating the dissonance.

Celia, Who Is a College Student, Has Always Thought of Herself