Andrew's parents want their son to get a good education and send him to the best school in town. In this case, Andrew's education is the _____ his parents were looking for when they registered him in the best school.
A) core benefit
B) augmented product
C) implicit benefit
D) pure product

Question

Quizplus · Accepted Answer

Andrew's education is the core benefit his parents were looking for when they registered him in the best school. The core benefit is the fundamental reason why a customer buys a product or service. In this case, Andrew's parents wanted him to get a good education, so they sent him to the best school in town.

Andrew's Parents Want Their Son to Get a Good Education