Product placement works to offset a consumer's desire to zap commercials.

Question

Quizplus · Accepted Answer

This statement is true. Product placement places a brand or product directly into a TV show or movie, making it a more natural part of the storytelling experience and less likely to be skipped or ignored by viewers. This is a way for advertisers to get their message across without relying solely on traditional commercials, which many consumers try to avoid by fast-forwarding or changing the channel.

Product Placement Works to Offset a Consumer's Desire to Zap