A product has three product layers. They are the:
A) implied benefit, explicit benefit, and combined benefit.
B) physical form, intangible form, and perceived form.
C) core benefit, actual product, and augmented product.
D) external layer, internal layer, and environmental layer.

Question

Quizplus · Accepted Answer

The three product layers are commonly known as the core benefit, actual product, and augmented product. The core benefit represents the fundamental need or want that the product satisfies, the actual product is the physical product that delivers the core benefit, and the augmented product includes additional services or features that enhance the product's value to the customer.

A Product Has Three Product Layers