The physical good or delivered service that provides a core benefit is called the _____ product.
A) pure
B) actual
C) secondary
D) augmented

Question

Quizplus · Accepted Answer

The actual product is the physical good or delivered service that provides the core benefit to the consumer. The pure product refers to the benefits and features of the product without including any physical attributes, the augmented product includes additional features or services that enhance the core product, and the secondary product refers to the peripheral goods or services that support the core product (such as warranties, customer service, etc.).

The Physical Good or Delivered Service That Provides a Core