Expensive products that are aimed at highly targeted consumers are referred to as _____.
A) unsought products
B) specialty products
C) shopping products
D) convenience products

Question

Quizplus · Accepted Answer

Specialty products are products that are unique and have distinctive characteristics. They are aimed at highly targeted consumers who are willing to pay a premium price for them. Examples of specialty products are luxury cars, designer clothing, and high-end electronics. Unsought products are products that consumers do not actively seek out, such as funeral services or insurance. Shopping products are products that consumers spend time and effort comparing and researching, such as furniture or appliances. Convenience products are products that consumers buy frequently, such as groceries or toiletries.

Expensive Products That Are Aimed at Highly Targeted Consumers Are