Crunch Lite produces six different flavors of sugarfree cookies for the diabetic population. The company also produces a large assortment of chocolates targeted at the same population. The sugarfree cookies and chocolates that Crunch Lite produces represent the _____ of the company.
A) product chains
B) brand mixes
C) brand equity
D) product lines

Question

Crunch Lite produces six different flavors of sugar­free cookies for the diabetic population. The company also produces a large assortment of chocolates targeted at the same population. The sugar­free cookies and chocolates that Crunch Lite produces represent the _____ of the company.
A) product chains
B) brand mixes
C) brand equity
D) product lines

Quizplus · Accepted Answer

The sugar-free cookies and chocolates produced by Crunch Lite represent the range of products within the company, which is defined as its product lines. Product chains refer to the various distribution channels used by a company, while brand mixes and brand equity relate to the company's overall brand strategy and perception.

Crunch Lite Produces Six Different Flavors of Sugar­free Cookies for the Diabetic

Crunch Lite Produces Six Different Flavors of Sugarfree Cookies for the Diabetic